Lässig – Casual style, practicality, and responsibility for the everyday life of families with children

Lässig is a German family business whose story began in 2006 with a single diaper bag—a product that uniquely combined fashion, practicality, and sustainable thinking. Today, Lässig is known worldwide for its high-quality, stylish, and highly functional baby and children's products. The company's roots remain firmly in Babenhausen, Germany, but its popular products are now sold in over 50 countries.

The brand name, Lässig, means "casual" in German. It is more than just a name; it is the company's entire philosophy: the products are fair, modern, and responsible, just like the people behind them. Lässig products are designed to make family life easier with a relaxed yet stylish approach.

A genuine family business, generation after generation

Lässig is not just a family business on paper; it is evident in everything they do. The founders' children, Marvin and Jana Lässig, are now actively involved in taking the brand forward into the second generation. The company culture is so warm that some employees have been with Lässig for so long that their own children have grown up and joined the team.

B Corp certified responsibility and sustainability

Responsibility is an inseparable part of everything Lässig does. The brand is constantly developing its materials and practices to be more environmentally friendly, and in recent years, it has succeeded in halving its carbon footprint. As a testament to this long-term and uncompromising work, Lässig was awarded the prestigious B Corp certification in 2023. This certification is a recognition of truly sustainable, transparent, and human-centric business practices. When you choose Lässig, you are making a choice that is good for both your family and the environment.

What kind of diaper bag person are you? Find your favorite at Lastentarvike

A diaper bag is one of the most important purchases for a family with children. The Lässig collection offers the perfect option for every taste: spacious backpacks for active parents, stylish shoulder bags for city use, and versatile models that don't even look like traditional diaper bags.

Wondering which model would best suit your needs? Ask yourself, "What kind of diaper bag person are you?" or take the quiz here and head over to explore the options! The entire extensive Lässig collection is available at the Lastentarvike.fi online store with fast delivery. You can also visit our Lastentarvike stores across Finland. Our expert staff will be happy to help you try out and compare different models so you can find the perfect one.

Frequently asked questions about Lässig products (FAQ)

What makes a Lässig diaper bag a good choice? Lässig diaper bags combine a fashionable look with highly refined practicality. They feature smart compartments, waterproof pockets, and often come with a changing mat and stroller hooks. In addition, the bags are manufactured responsibly, often using recycled and eco-friendly materials.

Is Lässig a responsible brand? Yes, Lässig is highly responsible. It is a B Corp certified family business that has succeeded in halving its carbon footprint. They are constantly investing in sustainable production methods, fair working conditions, and environmentally friendly materials.

What does "Lässig" mean? The direct translation of the word "lässig" from German is "casual." This reflects the brand's philosophy: family life doesn't have to be stressful; it can be relaxed, smooth, and stylish with the help of well-designed products.

Are Lässig children's tableware and dining products safe and dishwasher-safe? Yes! Lässig dining products, such as their popular plates, bibs, and water bottles, are made from completely non-toxic, BPA-free, and food-safe materials. Most of the brand's tableware is dishwasher and microwave safe, making everyday life with children—even during messy mealtimes—not only safe but wonderfully effortless.

How do I choose the right Lässig sleeping bag for my baby, and what does the TOG rating mean? Lässig’s soft, organic cotton, and breathable sleeping bags ensure a safe night's sleep for your baby by preventing them from kicking off their covers. The TOG rating (thermal resistance) helps you choose the right thickness: a low TOG (e.g., 1.0) is perfect for warm summer nights, while a higher TOG (e.g., 2.5) keeps your little one warm during chilly winter nights. Always choose the size based on your baby's height to ensure the bag is snug and safe.

Check out Lässig's lovely selection here!

You can also try the Lässig diaper bag selector - Try it here